Creative Direction: Old Legs Tour

Photography - Film - Media - Design

CLIENT: Old Legs Tour – Zimbabwe (NPO)
PHOTOGRAPHY: Adventure Photography 2018-2020
FILM: Highlight videos of 2018 / 2019 Tours
MEDIA: Social Media Management, Website Management
DESIGN: Creative content creation / curation for social media / Graphic Design

Every year, a group of middle aged to bloody old bicycle riders from around the world converge on Harare for the Old Legs Tour, in which they ride their mountain bikes to somewhere far away, and normally over more than a few inconveniently large hills and mountains, to raise money and awareness for Zimbabwe’s beleaguered pensioners. In 2018, their destination was Cape Town by way of the Kalahari. And in 2019, they rode to the top of Mt Kilimanjaro. And in 2020, the Old Legs Tour was supposed to ride to Namibia’s Skeleton Coast. But because of closed borders and the ongoing coronavirus pandemic, they cycled 3000 km around the circumference of Zimbabwe and the SA contingent cycled cross country from Hillcrest, Durban to Lamberts Bay on the west coast. 2021 they will cycle 3000 km from Harare to Uganda raising funds and awareness for the pensioners of Zimbabwe.

We have been involved in all aspects of creative direction since the inaugural Old Legs Tour in 2018. From photography to design, we have had input in all content creation and curation as well as lead design projects. Keeping a balanced on Brand content has helped push the Old Legs Tour socials and fundraising efforts in raising over US$250 000 to date.

We are proud to be associated with such a great cause in helping raise funds for those in need.

For media related enquiries:
+27 72 698 2065

Source Old Legs Tour Old Legs Tour FB
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